PPC Specialist (Full Time)
Pan India, All, India | Total Apply : 0
Job Brief:
A PPC Specialist (Pay-Per-Click Specialist) manages and optimizes paid advertising campaigns across Google Ads, Microsoft Ads, and other digital advertising platforms. The role focuses on keyword research, campaign setup, bid management, conversion tracking, budget optimization, and performance analysis to generate qualified leads and improve return on ad spend (ROAS). Explore PPC Specialist jobs and digital marketing career opportunities on PayJobIndia.
Requirements:
PPC Advertising | Google Ads | Microsoft Ads | Keyword Research | Campaign Management | Bid Optimization | Search Ads | Display Ads | Conversion Tracking | Google Analytics 4 (GA4) | Google Tag Manager | A/B Testing | Landing Page Optimization | ROAS & ROI Analysis
Key Responsibilities:
Plan, launch, monitor, and optimize PPC campaigns across relevant advertising platforms. Conduct keyword research, manage advertising budgets, analyze campaign performance, and improve click-through and conversion rates. Track conversions using analytics tools and prepare regular performance reports. Implement data-driven strategies to reduce cost per acquisition and improve return on ad spend.